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Return to shopPrivacy Policy
Last updated: August 26, 2026
At Booché, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase our products, contact us, or otherwise interact with Booché.
Booché operates from Belgium and serves customers internationally, including customers in the United States, the United Kingdom, and the European Economic Area.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Booché is an e-commerce brand operated from Belgium.
For the purposes of applicable data protection legislation, the business operating Booché acts as the data controller for the personal information described in this Privacy Policy.
For any privacy-related questions or requests, you can contact us at:
Booché
Belgium
Email: sayhello@booché.com
2. Information We Collect
Depending on how you interact with Booché, we may collect the following information:
Information You Provide
When you place an order, contact us, subscribe to our emails, or otherwise interact with our website, you may provide information such as:
- Your name
- Email address
- Billing and shipping address
- Telephone number
- Order and transaction information
- Information you provide when contacting customer support
- Marketing and communication preferences
Payment Information
Payments may be processed by third-party payment providers.
Booché generally does not directly store complete credit or debit card information. Payment providers process payment information according to their own privacy and security practices.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Referring website
- Approximate location derived from technical information
- Interaction with our website
- Cookie and similar technology information
3. How We Use Your Information
We may use personal information to:
- Process and fulfil orders
- Process payments
- Arrange shipping and delivery
- Provide order confirmations and updates
- Handle returns, refunds, and customer service requests
- Respond to questions and messages
- Maintain and improve our website
- Detect and prevent fraud, misuse, and security incidents
- Maintain business and accounting records
- Comply with legal and regulatory obligations
- Send marketing communications when you have requested or consented to them
- Understand how customers interact with our website and products
- Improve our products, services, and customer experience
4. Legal Bases for Processing
Where the GDPR or similar legislation applies, we process personal information on one or more appropriate legal bases.
These may include:
Performance of a contract — when processing your information is necessary to process, fulfil, deliver, or otherwise manage your order.
Legal obligations — when we are required to retain or process information for accounting, tax, consumer-protection, or other legal requirements.
Legitimate interests — when reasonably necessary to operate, secure, improve, and protect our business and website, provided those interests do not override your rights and freedoms.
Consent — where we ask for your permission, including for certain marketing communications or non-essential cookies.
Where processing is based on consent, you may withdraw that consent at any time.
5. Email Marketing
If you choose to subscribe to Booché emails, we may send you product news, offers, announcements, and other marketing communications.
You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting:
sayhello@booché.com
Unsubscribing from marketing communications does not prevent us from sending transactional communications that are necessary to fulfil your orders or respond to your requests.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage, improve performance, and, where enabled, support analytics or advertising.
Some cookies are strictly necessary for the operation of the website and online store.
Where required by applicable law, non-essential cookies will only be activated after you have provided the appropriate consent.
You may be able to change or withdraw your cookie preferences through the cookie settings available on our website.
More detailed information may be provided in our Cookie Policy.
7. How We Share Personal Information
We do not sell your personal information in the ordinary meaning of selling personal information for money.
We may share information with trusted service providers when necessary to operate Booché, including providers involved in:
- Website hosting and infrastructure
- E-commerce functionality
- Payment processing
- Order fulfilment
- Shipping and logistics
- Email communications
- Analytics
- Fraud prevention and security
- Accounting, legal, and professional services
These providers may process personal information only as necessary to perform the services they provide, subject to their respective roles and applicable contractual and legal requirements.
We may also disclose information where required by law, court order, governmental authority, or where reasonably necessary to protect our legal rights, customers, business, or others.
8. International Data Transfers
Because Booché serves customers internationally and may use service providers located in different countries, personal information may be processed outside your country of residence.
Where European data protection law applies and personal information is transferred outside the European Economic Area, we take appropriate steps where required to ensure that the transfer is protected by a legally recognised safeguard.
Depending on the circumstances, these safeguards may include adequacy decisions, standard contractual clauses, or other mechanisms permitted by applicable data protection law.
9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:
- Fulfil orders
- Maintain transaction and accounting records
- Provide customer support
- Resolve disputes
- Prevent fraud
- Enforce agreements
- Comply with tax, accounting, consumer-protection, and other legal requirements
Different categories of information may therefore be retained for different periods.
When personal information is no longer required, we may delete or anonymise it in accordance with applicable law.
10. Your Privacy Rights
Depending on where you live and which privacy laws apply to you, you may have rights regarding your personal information.
These may include the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your information
- Restrict certain processing
- Object to certain processing
- Withdraw consent
- Request data portability
- Opt out of certain marketing communications
- Lodge a complaint with an appropriate data protection authority
Residents of certain U.S. states may have additional privacy rights under applicable state law, including rights concerning access, correction, deletion, or certain forms of sharing of personal information where those laws apply to Booché.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
To exercise a privacy right, contact:
sayhello@booché.com
We may need to verify your identity before completing certain requests.
11. European Economic Area
If you are located in the European Economic Area, your personal information may be protected by the General Data Protection Regulation (GDPR).
Subject to the conditions provided by applicable law, you may have rights of access, rectification, erasure, restriction, objection, portability, and withdrawal of consent.
You also have the right to lodge a complaint with the competent supervisory authority.
As Booché operates from Belgium, the relevant supervisory authority is generally the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit).
12. United Kingdom
If you are located in the United Kingdom, you may have similar rights under applicable UK data protection legislation, including the UK GDPR.
Where applicable, you may exercise these rights by contacting us at:
sayhello@booché.com
13. United States
Customers located in the United States may have privacy rights under federal or state laws depending on their state of residence and whether the relevant law applies to Booché.
Where applicable, we will honour requests to exercise those rights in accordance with applicable law.
If our data practices change in a way that constitutes the sale or sharing of personal information under an applicable U.S. privacy law, we will provide any notices and opt-out mechanisms required by that law.
14. Children's Privacy
Booché is not intended for children.
We do not knowingly collect personal information from children in circumstances prohibited by applicable law.
If you believe a child has provided personal information to us improperly, please contact us at sayhello@booché.com so that we can review and, where appropriate, delete the information.
15. Data Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.
However, no online system or method of electronic transmission can be guaranteed to be completely secure.
16. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites and services.
Their privacy practices are governed by their own privacy policies, and Booché is not responsible for the privacy practices of independent third parties.
We encourage you to review their policies where appropriate.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices, or legal obligations.
When we make changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this Privacy Policy periodically.
18. Contact Us
If you have questions about this Privacy Policy, how your personal information is handled, or would like to exercise a privacy right, contact us at:
Booché
Belgium
Email: sayhello@booché.com